Pure Matcha

Adaptogens are herbs or plants that
thrive in harsh, extreme conditions — which is an indicator of how they support you when consumed! They help your body adapt to stress, maintain balance & keep things working in harmony. Adaptogens like Ashwagandha, Maca & Reishi
have been used for centuries in Chinese and Ayurvedic healing traditions, and are what we call ‘bidirectional’ — meaning they affect people differently and
respond to the needs of an individual. You can see why we call our products ‘elixirs’ now, right? Learn more about adaptogens here.

All over the world. We spent a long time searching for the most powerful, high quality (and organic where possible) ingredients to use
in our elixirs. Our Ceremonial Grade Matcha is sourced ethically and responsibly from the remote Yame District of Kyūshū Island, Japan. Our Organic Coconut Milk Powder is grown and produced in Ceylon, Sri
Lanka. Our Lion’s Mane Mushrooms come from Raglan, NZ, and our Red Maca & Ashwagandha are also sourced from a New Zealand-based wholefoods company. We’ve tested hundreds of different individual ingredients to give you the best of the best in one convenient product.

BYRÈ was founded by Renee Brown — a nutritionist, health coach and mum who’s passionate about helping people show up as their healthiest & happiest selves on the daily. After years of experimentation, Renee saw the benefits of drinking matcha lattes & other elixirs boosted with adaptogens (not to mention the incredible benefits of making the act a daily ritual) so she set out to create her own product she could share with others. The result, of course, is our High Vibe Matcha — an elixir of unmatched quality in New Zealand — and a lineup of other exciting wellness products to be released very soon…

Byrè is pronounced ‘By-Ray’... it’s a little play on the origins of the brand, created ‘By Renee’.

They’re made proudly in New Zealand.

No, they don’t.