Pure Matcha is simply that — 100% organic ceremonial grade matcha powder — whereas High Vibe Matcha is an elixir boosted with powerful adaptogens and superfoods. High Vibe Matcha also has the addition of natural creamers & monk fruit, so it’s slightly sweeter with a kick of ginger. The two products are designed to complement each other, so you can switch them up daily based on how you’re feeling.

Ceremonial Grade (as opposed to culinary or latte grade) Matcha refers to green tea leaves that have been plucked from the first harvest: these leaves are the most tender, are sweeter, and offer a more potent and cleaner dose of powerful antioxidants. We chose ceremonial grade over regular latte grade because it’s higher quality, is bursting with more antioxidants, has a clean & balanced (non-bitter) taste and is the most beautiful vibrant green.

It’s best stored at room temperature. Your Pure Matcha comes in a beautiful reusable Miron violet glass jar that protects its incredible health qualities and also extends its shelf life.

We love Pure Matcha with any plant-based milk (homemade almond milk is a favourite!) but you can use any type of milk you like.

Matcha offers more health benefits — it has up to 137 times more antioxidants than regular green tea!
Matcha is shaded from excessive sunlight while it’s growing, and this technique produces plants that are
higher in theanine, antioxidants, chlorophyll & caffeine than green tea. Matcha is also made into a powder (as opposed to loose leaf tea) by grinding the green tea leaves to produce a more concentrated, nutrient-packed alternative.

Absolutely — try adding a drizzle of honey or maple syrup.